The Mediologist

Making sense of the always-on media memesphere

There is a screen at every turn. And on each screen there are images, sounds, messages. What to buy, what to think, what to be, how to live. This is a place where a mediologist attempts to make sense of a media-dominated world and find a path to how media impacts business and culture.

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Google delays telling us all to go FLoC ourselves

Media Darwin, Inc.
June 30, 2021 by James Meskauskas in Digital marketing, Advertising, Data Privacy

Google extended the timeline it set over a year ago on the end of cookie use allowed in the Chrome browser. Why? The reasons are optics, operational, obeisance, and ontological.

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June 30, 2021 /James Meskauskas
Google, FLoC, cookie, targeting
Digital marketing, Advertising, Data Privacy
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