Making sense of the always-on media memesphere
There is a screen at every turn. And on each screen there are images, sounds, messages. What to buy, what to think, what to be, how to live. This is a place where a mediologist attempts to make sense of a media-dominated world and find a path to how media impacts business and culture.
In marketing and advertising, we love labels more than most. Especially when it comes to the audiences we seek to reach. There are a host of demographic assignments we make. But nothing holds a torch to the labels we put on generations.
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