Making sense of the always-on media memesphere
There is a screen at every turn. And on each screen there are images, sounds, messages. What to buy, what to think, what to be, how to live. This is a place where a mediologist attempts to make sense of a media-dominated world and find a path to how media impacts business and culture.
In marketing and advertising, we love labels more than most. Especially when it comes to the audiences we seek to reach. There are a host of demographic assignments we make. But nothing holds a torch to the labels we put on generations.
Read MoreFor all the chattering, the headlines, the shared videos of elderly politicians asking a young technology entrepreneur who has risen to become one of the most powerful men in the world, what did we really learn from Mark Zuckerberg’s testimony before Congress?
Read MoreLaura Ingraham has recently decided to take a vacation in the wake of advertiser flight from her show. The advertisers dropped out in response to a Tweet she posted about of the Parkland student and activist David Hogg. The act of the advertisers declaring they would sit out her show says more about how many other ways there are to reach audiences in a fragmented media environment than it does about corporate morals.
Read MoreWhat is it about the recent matter involving Cambridge Analytica’s use of Facebook data that has our hackles up? What did they do that’s so different than anything that any company acquiring data has done before and is doing now? If Cambrige Analytica hacked the data from Facebook, what’s Facebook’s responsibility?
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