Making sense of the always-on media memesphere
There is a screen at every turn. And on each screen there are images, sounds, messages. What to buy, what to think, what to be, how to live. This is a place where a mediologist attempts to make sense of a media-dominated world and find a path to how media impacts business and culture.
Laura Ingraham has recently decided to take a vacation in the wake of advertiser flight from her show. The advertisers dropped out in response to a Tweet she posted about of the Parkland student and activist David Hogg. The act of the advertisers declaring they would sit out her show says more about how many other ways there are to reach audiences in a fragmented media environment than it does about corporate morals.
Read MoreWhat is an embarrassment of niches?
There are now as many kinds of content and platforms carrying it as there are tastes among the population, available on demand, on that screen in our house called a television, or a computer, or a laptop, or a tablet, or a smart phone.
What to do about this landscape of microaudiences and content singularities?
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