Making sense of the always-on media memesphere
There is a screen at every turn. And on each screen there are images, sounds, messages. What to buy, what to think, what to be, how to live. This is a place where a mediologist attempts to make sense of a media-dominated world and find a path to how media impacts business and culture.
Nielsen says they're going to work on MRC accreditation after all. Will that soothe advertisers and media owners facing a crisis of faith in ratings validation? Will anarchy reign? Will the industry just issue a Gen X battlecry of "meh... whatever"? #marketing #media #advertising
Read MoreGoogle extended the timeline it set over a year ago on the end of cookie use allowed in the Chrome browser. Why? The reasons are optics, operational, obeisance, and ontological.
Read MoreThis is the first merger WarnerMedia has been part of that makes sense in the last 20 years: content powerhouse with content powerhouse, each coming at content from a different angle appealing to different audiences.
AT&T will likely focus its resources on making 5G a reality. With that in place, its Himalayan mountains of data combined with liquifying speed can make AT&T an autobahn of media content distribution.
Read MoreEvery time a truck goes by, another proclamation of the death of the brand is made. The digital age has brought product purchase fluidity by lowering the friction of researching, shopping, and buying to that of sliding bare-assed across wet ice. Countless surveys from armies of marketing concerns conclude that consumers are fickle beasts. But just because it’s so easy to move hither and yon, to and fro, between products and how to buy them — and just because people say that’s what they intend to do — doesn’t mean that’s what really happens.
Read MoreHBO Max’s $80 million commitment from advertisers in the upfront for its forthcoming ad-supported option suggests there’s plenty of room for ad-supported streaming. And let’s face, in order to get enough reach to impact business objectives, brands need to reach far outside the confines of linear. But it also suggests a bigger challenge to meaningful reach the current streaming ecosystem posses.
Read MoreThis week Google's David Temkin said that they don't plan on developing or using alternative identifiers. No more new tricks to tracking and targeting audiences. What does this mean? Has Google decided this to enhance its image as a good corporate citizen? To ante up on the initial "don't be evil" ethos the company advocated? To be proactively compliant with the growing regulation governments seek to impose of use of personal data? Or does this just mean they’ve got optics on enough of the media universe to effectively own it?
Read MoreIn marketing and advertising, we love labels more than most. Especially when it comes to the audiences we seek to reach. There are a host of demographic assignments we make. But nothing holds a torch to the labels we put on generations.
Read MoreFor all the chattering, the headlines, the shared videos of elderly politicians asking a young technology entrepreneur who has risen to become one of the most powerful men in the world, what did we really learn from Mark Zuckerberg’s testimony before Congress?
Read MoreLaura Ingraham has recently decided to take a vacation in the wake of advertiser flight from her show. The advertisers dropped out in response to a Tweet she posted about of the Parkland student and activist David Hogg. The act of the advertisers declaring they would sit out her show says more about how many other ways there are to reach audiences in a fragmented media environment than it does about corporate morals.
Read MoreWhat is it about the recent matter involving Cambridge Analytica’s use of Facebook data that has our hackles up? What did they do that’s so different than anything that any company acquiring data has done before and is doing now? If Cambrige Analytica hacked the data from Facebook, what’s Facebook’s responsibility?
Read MoreWhat is an embarrassment of niches?
There are now as many kinds of content and platforms carrying it as there are tastes among the population, available on demand, on that screen in our house called a television, or a computer, or a laptop, or a tablet, or a smart phone.
What to do about this landscape of microaudiences and content singularities?
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